Four Questions for Facebook Effectiveness
Whether you are building a Facebook page for your company for the first time, or just need to revitalize your efforts, consider these questions to build a better page for you and your clients:
- Who is my target market?
- What are the demographics I’d like to focus on?
- How can I use my page to help the customers?
- Should I be posting sales/promotions, or informative links? Or both?
For best results, always stay active with posts and communication. This includes running contests, answering questions, and directing disgruntled customers to customer service. Consistency is key with posting so you can establish reliability and fresh content.