Businesses have always dreamed of connecting with their customers on a personal level. While early-on ad campaigns reached into radio stations and tv channels to reach the customers during their leisure time, today’s business are by far the most fortunate because the 2015 customer is constantly able to be contacted! Through the smart phone kept on their person, or through multiple social media networks accessed several times a day, modern consumers are connected to technology almost incessantly. So why integrate social media marketing into your marketing campaign? Because it’s a win-win! A few things your business will gain from social media marketing are increased exposure, increased traffic, developed and loyal fans, improved search ranking, and lower marketing expenses (Bendror). Social media helps customers find your brand easily, express their knowledge and opinions, and share with their friends. Once the word is out, a “ripple effect” will take pace as each customer’s network is reached and informed of your brand. Through social media, the conversation opens between your company and your target market so that together you can build a mutually beneficial community.