When developing or editing a logo, consider how it will be perceived. A unique logo sets your company/brand apart from others in your same market. Remember, your logo doesn’t have to be a picture of what you sell; Apple’s logo isn’t a computer, and Nike’s logo isn’t a shoe.
Your logo should have the same impact whether it’s on an app or a billboard, so simplicity and consistency are vital. Also consider how different shapes and colors are viewed in various cultures and countries. Focusing on your target audience is helpful, but it is also important to consider if your logo could be misconstrued or offensive in any way.
Those you want to reach also have their own preferences. While kids like bright primary colors, professional groups might appreciate a more streamlined and modern look. A logo is a wonderful, timeless way to represent a brand.
If you would like your company’s logo analyzed, developed or redesigned, let us help you out! Contact us today at firstname.lastname@example.org
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