Is your marketing agency or graphic designer designing a logo for you? Don’t get shafted! Your logo is the face of the company and will represent it on every marketing campaign, letterhead, and t-shirt created. So here are a few things you should expect from him/her/us:
The Core Step:
The designer needs to know about your business, marketing goals, and logo requirements. Are you part of a group of companies? Does your logo need to adhere to any specific guidelines? Who is your target market? These are all questions your graphic designer or marketing agency should discuss with you prior to drafting a design.
The Competitive Step:
Whatever agency you work with knows you aren’t the only player in the game. While it is important to stand out in an industry, it is also a good idea to compare your efforts to competitors to make sure your audience can properly compare your brand to others.
The Creative Step:
Your partner will begin to develop a few ideas based on the information they have gathered. If you are only presented with one design, consider asking for more options so that you have something to compare to. You might be open to a concept or color you had not previously considered if given the option to see it.
The Consideration Step:
Once the design of your logo is complete, the designer will present the concept to you. If you prefer to see the logo printed on something, you might need to specify this in case the designer had only planned to present digital proofs. Once you see the logo, be sure to speak up about any concerns. If you are not directly in charge of the brand management, be sure to speak with a supervisor before approving any artwork.
The Completion Step:
Now you’ve got yourself a logo! Check that the quality of the work you received was in line with your expectations, the image of your company, and the amount you were quoted.
We’re Creativate – an innovative, intentionally disruptive, media- and marketing-loving group of individuals who together bring vastly different (but complimentary) backgrounds to the table. We are visionaries, graphic designers, webmasters, bloggers, social media and SEO experts, strategy geniuses, advertisers, and just general smarty pants people based in Charlotte, NC. We provide services such as Auditing, Competitive Analysis, Marketing Research and Strategic Development, and much, much, more! http://creativatemg.com/