How important is color in marketing? One study showed that “people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone” .
This statistic implies that people judge a brand based on how they feel about the color or combination of colors presented, yet the way one responds to a certain color is widely dependent on the life experiences of that individual. Nevertheless, we are programmed to respond to color; our minds sense color before deciphering meaning.
To decide what colors to use for your next campaign, consider researching trends, competitors, and the preferences of your target market. What catches your eye might be off-putting to others, and vice-versa, but we can’t argue the inherent effect color has on the human mind, and consequently, the consumer. Be noticeably different in your market while being visually appealing to your desired audience, and you should see more “green” coming your way!
Would you like a color analysis of your company’s logo? Our Chief Creative Officer has a degree in Fine Arts and specializes in the psychology of color. Call us!
We’re Creativate – an innovative, intentionally disruptive, media- and marketing-loving group of individuals who together bring vastly different (but complimentary) backgrounds to the table. We are visionaries, graphic designers, webmasters, bloggers, social media and SEO experts, strategy geniuses, advertisers, and just general smarty pants people based in Charlotte, NC. We provide services such as Auditing, Competitive Analysis, Marketing Research and Strategic Development, and much, much, more! http://creativatemg.com/