Call us toll free: 704.889.5544
Top notch Multipurpose WordPress Theme!
Call us toll free: 704.889.5544

Marketing Moments: Where do you start?


IMP-marketingmoments

One of the biggest questions that small business owners have is: How can I effectively work my business name into casual conversation?

It’s understandable. No one wants to come off as a used-car salesman while they are chatting with a potential friend. It can be uncomfortable and feel awkward, but, think of it this way: If you have a service that can help others, why not share it?

No one is going to come out and say, “Do you know a great tax guy?”; but learning how to develop the opportunities to reach that point can be pretty easy. And where are these environments and marketing moments? Everywhere.

Local vendors and restaurants: If your business is in a community, you’ve got to go out into the community to become familiar with the trends and opportunities available to your platforms. If you don’t know anyone or any business in the community, then chances are that they don’t know you either. Take a walk around your neighborhood, find a favorite lunch spot and get to know the manager and the wait staff. Give them a shout over social media and they’ll be sure to appreciate the favor and will most likely return it.

Bookstores and coffeehouses: It’s always a wise decision to work outside of the office when possible. If you can’t do that, make sure your sampling the local bookstores and coffeehouses on the weekends. Strike up a conversation in line while you’re waiting to order. Maybe you’ll start to see a familiar face and you can open with “I see you in here a lot, do you work nearby?”. However, more likely than not, someone will initially ask you that question first. Be friendly, be yourself and then be your marketer.

Volunteering: This is a great way to meet others in the community and to help other in need at the same time. In fact, in order to volunteer, you often have to list your reason, or say a bit about your background. This is a great time to write down “owner of Bette’s Bakery”. Not only will it go through the channels of the volunteer world, but it may open up a chance for you to let people try your services or goods. Maybe one day they’ll need a dozen cupcakes for a special volunteer’s birthday. They’ll run through the repertoire and remember, “Isn’t the owner of Bette’s Bakery volunteering this week?”

Dog Park: It’s incredibly rare that you won’t get into a conversation with someone while you’re at a dog park. It’s a laidback environment and there’s something about canines frolicking that just sets a friendly mood amongst a crowd. It’s a great time to get to know people in your community while giving your dog some exercise.

Do:

Always have your card on hand to give to someone. It alleviates the need to have too much “shop talk” in the conversation and it makes it easier for them to contact you. It’s also more professional.

Don’t:

Be pushy. Marketing moments are built on friendliness. If you’re going around attempting to start a conversation that leads into business, you’ll get a reputation that will be hard to shake.

The question “So, what do you do?” is pretty rampant in our culture. What really matters in igniting those marketing moments are just being there, out in the community and getting to know people. Find something that you enjoy and then meet the people who also enjoy that. We live in a technological world but being able to have a genuine conversation in real life will never go out of style.

Go seize those marketing moments!

Four Questions for Facebook Effectiveness


IMP-blog-img3

Whether you are building a Facebook page for your company for the first time, or just need to revitalize your efforts, consider these questions to build a better page for you and your clients:

  • Who is my target market?
  • What are the demographics I’d like to focus on?
  • How can I use my page to help the customers?
  • Should I be posting sales/promotions, or informative links? Or both?

For best results, always stay active with posts and communication. This includes running contests, answering questions, and directing disgruntled customers to customer service. Consistency is key with posting so you can establish reliability and fresh content.

Happy Posting!

Keeping Consistency Across Platforms


brand-consistency

Excited for Thanksgiving? We are too! We love our country and want to celebrate the way it started – but let’s be real.

We’re all in it for the food. Potlucks are great, but when it comes to brand management, it all needs to come from the same kitchen! So how can you leave the best taste in your customers’ mouths? Keep it consistent!

Many different platforms are great for any company because they appeal to different customers and allow you to communicate with your audience in unique ways. The entire effort of branding is to get the consumer to associate your brand with an idea, a theme, a product, or a quality that is most essential to your identity.

Keeping a brand consistent can mean using the same colors wherever your logo is posted, or developing a marketing campaign that spans across all platforms, such as a spokesperson or a cartoon character the audience can relate to. Many companies are establishing exact fonts and colors to be used, even internally, so that the brand is represented properly whenever it is seen.

More abstract but equally as pertinent is the culture you emit. Is your brand professional? Fun? Imaginative? Eco-friendly? Whatever you want people to remember about your brand, it is important to get that message across and stick with it.

Need advice on brand management? We’ve got you covered.

Looking Good Online: How to manage your reputation effectively


looking-good-online

In 2014, having a store front or even a website isn’t enough anymore. Competition is at an all time high as customers have access to thousands of reviews and options at their fingertips. So how can you make sure you’re reaching your audience through all the noise?

Participate!

Companies must actively participate instead of just posting a website and waiting for traffic to come by itself. By using Google or social media sites to get alerts when individuals or organizations mention your name, you have the opportunity to thank users who post positive feedback and to try to address negative feedback in a constructive, public way.

Managing search engine results is vital to looking good online. Encourage users to go online and rate your services or share a testimonial once they have used your products and services.

Your online presence is like an ongoing resume; it doesn’t go away, so make sure it looks presentable and represents your current image. If you have different goals than when you first started out, or some posts aren’t relevant to the direction your brand has taken, don’t be afraid to remove them. It’s the quality of your content that counts – not the quantity!

And of course, you know you look good when you look in the mirror. So check your website! If you want a modern, easy-to-use website with all the perks of a strategy team, look no further than our partner, Creativate!

The Science Behind Color in Marketing


IMP-blog-2

How important is color in marketing? One study showed that “people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone” .

This statistic implies that people judge a brand based on how they feel about the color or combination of colors presented, yet the way one responds to a certain color is widely dependent on the life experiences of that individual. Nevertheless, we are programmed to respond to color; our minds sense color before deciphering meaning.

To decide what colors to use for your next campaign, consider researching trends, competitors, and the preferences of your target market. What catches your eye might be off-putting to others, and vice-versa, but we can’t argue the inherent effect color has on the human mind, and consequently, the consumer. Be noticeably different in your market while being visually appealing to your desired audience, and you should see more “green” coming your way!

Would you like a color analysis of your company’s logo? Our Chief Creative Officer has a degree in Fine Arts and specializes in the psychology of color. Call us!

We’re Creativate an innovative, intentionally disruptive, media- and marketing-loving group of individuals who together bring vastly different (but complimentary) backgrounds to the table. We are visionaries, graphic designers, webmasters, bloggers, social media and SEO experts, strategy geniuses, advertisers, and just general smarty pants people based in Charlotte, NC. We provide services such as Auditing, Competitive Analysis, Marketing Research and Strategic Development, and much, much, more! http://creativatemg.com/

What’s in a Logo?


IMP-blog-3

When developing or editing a logo, consider how it will be perceived. A unique logo sets your company/brand apart from others in your same market. Remember, your logo doesn’t have to be a picture of what you sell; Apple’s logo isn’t a computer, and Nike’s logo isn’t a shoe.

Your logo should have the same impact whether it’s on an app or a billboard, so simplicity and consistency are vital. Also consider how different shapes and colors are viewed in various cultures and countries. Focusing on your target audience is helpful, but it is also important to consider if your logo could be misconstrued or offensive in any way.

Those you want to reach also have their own preferences. While kids like bright primary colors, professional groups might appreciate a more streamlined and modern look. A logo is a wonderful, timeless way to represent a brand.

If you would like your company’s logo analyzed, developed or redesigned, let us help you out! Contact us today at info@creativatemarketinggroup.com

We’re Creativate – an innovative, intentionally disruptive, media- and marketing-loving group of individuals who together bring vastly different (but complimentary) backgrounds to the table. We are visionaries, graphic designers, webmasters, bloggers, social media and SEO experts, strategy geniuses, advertisers, and just general smarty pants people based in Charlotte, NC. We provide services such as Auditing, Competitive Analysis, Marketing Research and Strategic Development, and much, much, more! http://creativatemg.com/

Why Brand Consistency is Important


Consistent Brand

Consistent branding gets your message across in a clear, concise manner without confusing customers.  The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Want to differ yourself from competition? When you solidify your image, your audience will learn to associate your products or service with a certain standard they expect from your company. Your brand builds personality for consumers to relate to, and the more people can identify with your brand, the more likely they are to continue supporting your company.

Not only does a cohesive image make your company look professional, but it also allows customers to identify with your brand, which represents your service, products, culture, and over all goals. Whether your business is brand new or is considering a brand re-vamp, keeping consistency through your brand is essential in today’s market place.
We’re Creativate – an innovative, intentionally disruptive, media- and marketing-loving group of individuals who together bring vastly different (but complimentary) backgrounds to the table. We are visionaries, graphic designers, webmasters, bloggers, social media and SEO experts, strategy geniuses, advertisers, and just general smarty pants people based in Charlotte, NC. We provide services such as Auditing, Competitive Analysis, Marketing Research and Strategic Development, and much, much, more! http://creativatemg.com/