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3 Ways to Use Instagram to Grow Your Business


If your business has considered using Instagram for social media posting, consider these benefits of the booming photo app:

  1. If you have a “hot buy” deal, or a “new arrival,” posting a picture to the app will allow your customers to see something of interest when they might not have been expecting to be shopping at all.
  2. Consider using a hash tag for promotional codes for your website, or providing exclusive offers to your Insta-followers as a special thanks for following your company.
  3. Take your followers behind the scenes to see your shop, your latest design, upcoming promotions, or new employees. This is a great way to let the customers see the ins-and-outs of your business as well as a snapshot of the culture you’ve created. Who knows? Maybe your posts will inspire a new worker to apply at your fun-loving establishment.

For best results using Instagram, establish a flexible posting schedule. If you post every day, followers might get overwhelmed with too much content – after all, their feed is for their friends and interests, not ads.

So don’t forget to keep it interesting! Instead of running sale after sale, share something riveting in your industry or an event happening locally. Your followers will thank you.

Four Questions for Facebook Effectiveness


Whether you are building a Facebook page for your company for the first time, or just need to revitalize your efforts, consider these questions to build a better page for you and your clients:

  • Who is my target market?
  • What are the demographics I’d like to focus on?
  • How can I use my page to help the customers?
  • Should I be posting sales/promotions, or informative links? Or both?

For best results, always stay active with posts and communication. This includes running contests, answering questions, and directing disgruntled customers to customer service. Consistency is key with posting so you can establish reliability and fresh content.

Happy Posting!

Why Social Media is Necessary for the 2015 Business


Businesses have always dreamed of connecting with their customers on a personal level. While early-on ad campaigns reached into radio stations and tv channels to reach the customers during their leisure time, today’s business are by far the most fortunate because the 2015 customer is constantly able to be contacted! Through the smart phone kept on their person, or through multiple social media networks accessed several times a day, modern consumers are connected to technology almost incessantly. So why integrate social media marketing into your marketing campaign? Because it’s a win-win! A few things your business will gain from social media marketing are increased exposure, increased traffic, developed and loyal fans, improved search ranking, and lower marketing expenses (Bendror). Social media helps customers find your brand easily, express their knowledge and opinions, and share with their friends. Once the word is out, a “ripple effect” will take pace as each customer’s network is reached and informed of your brand. Through social media, the conversation opens between your company and your target market so that together you can build a mutually beneficial community.

This month, we’ll be sharing our tips on B2B and B2C marketing through social – stay tuned!