Do you have a product? Employee of the Month? New Service Project?
Your customers want to know!
With Instagram, your customers can “window shop,” without actually coming into the store. If you have a “hot buy” deal, or a “new arrival,” posting a picture to the app will allow your customers to see something of interest when they might not have been expecting to be shopping at all. Consider using a hash tag for promotional codes for your website, or providing exclusive offers to your Insta-followers as a special thanks for following your company.
Customers love a business they can trust. Through Instagram, you can take your followers behind the scenes to see your shop, your latest design, upcoming promotions, or new employees. This is a great way to let the customers see the ins-and-outs of your business as well as a snapshot of the culture you’ve created. Who knows? Maybe your posts will inspire a new worker to apply at your fun-loving establishment.
For best results using Instagram, establish a flexible posting schedule. If you post every day, followers might get overwhelmed with too much content – after all, their feed is for their friends and interests, not ads. So don’t forget to keep it interesting! Instead of running sale after sale, share something riveting in your industry or an event happening locally. Your followers will thank you.