We’ve all been to a website where it was impossible to find what you were looking for. Scrolling through too many options or being forwarded to unrelated pages is enough to upset anyone looking for something specific.
When building and planning a great website it’s important to logically sort the landing page, link locations, page order, and availability of contact information. It might be helpful to have a panel of people use the website once it’s created to get feedback on the over all usability. Once the visitor can navigate through the site properly, they should have a nice view while they’re there! Many sites are using big, beautiful, bold pictures for pages to attract positive attention. When your users are able to find their way through an organized website, the search engines are happy too! The more information you can give them such as links within the website, the higher your ranking will be. With content that is directly associated with your company, search engines will find your specific site instead of others with similar content. When you focus on relevant content and easy navigation, search engine websites will be able to properly search and rank your page – essentially, keep the user in mind, and rankings should report good results. Need help organizing your website or improving SEO? Ask us how!