Excited for Thanksgiving? We are too! We love our country and want to celebrate the way it started – but let’s be real.
We’re all in it for the food. Potlucks are great, but when it comes to brand management, it all needs to come from the same kitchen! So how can you leave the best taste in your customers’ mouths? Keep it consistent!
Many different platforms are great for any company because they appeal to different customers and allow you to communicate with your audience in unique ways. The entire effort of branding is to get the consumer to associate your brand with an idea, a theme, a product, or a quality that is most essential to your identity.
Keeping a brand consistent can mean using the same colors wherever your logo is posted, or developing a marketing campaign that spans across all platforms, such as a spokesperson or a cartoon character the audience can relate to. Many companies are establishing exact fonts and colors to be used, even internally, so that the brand is represented properly whenever it is seen.
More abstract but equally as pertinent is the culture you emit. Is your brand professional? Fun? Imaginative? Eco-friendly? Whatever you want people to remember about your brand, it is important to get that message across and stick with it.
Need advice on brand management? We’ve got you covered.