While millions of people tweet, retweet, share and star on the popular social media network daily, Twitter might not be the best platform for all businesses. To decide if Twitter is right for your business, consider whom you want to connect with. Of course “people” are on twitter, but are those the people you want to reach? And if so, is that the best way to communicate your message to your audience?
A great way to find out if Twitter is of interest to your audience is to ask existing clients or to post polls on your Facebook page, if it has a dedicated following. There are also multiple analytic software systems that can tell how much traffic is directly from twitter; if those numbers are impressive, you’ve got some tweeting to do!
So why consider Twitter? Customers are more likely to tag your industry, company or product on twitter in admiration or discontent than any other site. You can use these posts to your advantage to see how your audience really perceives you. Also, if competitors have great Twitter feeds, learn from them! What are their customers interested in? Can you provide a service that a competitor cannot, and vice-versa?
The beauty of Twitter for business is its unhindered view to all the talk about your industry. If you find that Twitter might be beneficial for your business, don’t just watch the feed – join the fun!