Welcome to the world of social media – constantly changing and forever the link to potential clients. The newest trend comes with a new take on an old concept. Pinterest is the board-making, pin-posting site where you can collect all the things that inspire you and capture your imagination in one place.
A Pin Is Worth a Thousand Words
If you have an interesting product or concept to share, make sure to capture it or pull from a photo site to make the cover of your pin eye-catching. Since the customer, known as the “pinner,” will be scrolling through thousands of pins, it is essential that the picture on your pin is interesting, different, and representative of what the link is for.
Open the Door
A great aspect of Pinterest is the ability of a pinner to contribute to community boards. Having an open board will increase customer involvement and make your customers feel appreciated. One idea is to have pinners post feedback on your product/service, or to submit a design for a contest.
What’s Ours is Yours
Social Media is all about relating to your customers on a personal level. If there is something that interests your company as a whole, like happenings in your city, DIY projects, or good summer books – post it! Chances are there are plenty of people who share your interest and who will follow your boards for more information, thus exposing them to your brand.
Keep it Classy
Just like any other social media, people go to Pinterest to relax, learn and communicate. While shopping is inevitable online, don’t crowd every social media platform with ads – there’s enough at the bottom of Candy Crush and Pandora for a lifetime. If you do want to occasionally pin an ad, make it visually attractive, and entice the customer to visit your website for more information.
Stay in the Loop
Just like your print campaign should lead people to your website, your Pinterest posts should too. Pin a fancy picture of a business executive and link it to your blog about professional business practices. It all goes back to how “findable” you are online, and Pinterest is just another way to drive customers to your website and company.