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3 Ways to Use Instagram to Grow Your Business


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If your business has considered using Instagram for social media posting, consider these benefits of the booming photo app:

  1. If you have a “hot buy” deal, or a “new arrival,” posting a picture to the app will allow your customers to see something of interest when they might not have been expecting to be shopping at all.
  2. Consider using a hash tag for promotional codes for your website, or providing exclusive offers to your Insta-followers as a special thanks for following your company.
  3. Take your followers behind the scenes to see your shop, your latest design, upcoming promotions, or new employees. This is a great way to let the customers see the ins-and-outs of your business as well as a snapshot of the culture you’ve created. Who knows? Maybe your posts will inspire a new worker to apply at your fun-loving establishment.

For best results using Instagram, establish a flexible posting schedule. If you post every day, followers might get overwhelmed with too much content – after all, their feed is for their friends and interests, not ads.

So don’t forget to keep it interesting! Instead of running sale after sale, share something riveting in your industry or an event happening locally. Your followers will thank you.

3 Ways to Determine if Twitter Right for Your Business


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While millions of people tweet, retweet, share and star on the popular social media network daily, Twitter might not be the best platform for all businesses. To decide if Twitter is right for your business:

  • Talk to your customers and ask what social networks they use most.
  • Run the numbers – check out this great article on social media demographics*. For example, if your demographic is Baby Boomers, Twitter may not be for you.
  • Check some hashtags – for example, if you’re in the cookie business, try a few different combos to see if your competition or customers are out there (e.g., #cookies, #holidaycookies, #sweets, etc.)

The beauty of Twitter for business is its unhindered view to all the talk about your industry. If you find that Twitter might be beneficial for your business, don’t just watch the feed – join the fun!

http://www.adweek.com/news/advertising-branding/new-social-stratosphere-who-using-facebook-twitter-pinterest-tumblr-and-instagram-2015-and-beyond-1622

 

Four Questions for Facebook Effectiveness


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Whether you are building a Facebook page for your company for the first time, or just need to revitalize your efforts, consider these questions to build a better page for you and your clients:

  • Who is my target market?
  • What are the demographics I’d like to focus on?
  • How can I use my page to help the customers?
  • Should I be posting sales/promotions, or informative links? Or both?

For best results, always stay active with posts and communication. This includes running contests, answering questions, and directing disgruntled customers to customer service. Consistency is key with posting so you can establish reliability and fresh content.

Happy Posting!

Why Social Media is Necessary for the 2015 Business


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Businesses have always dreamed of connecting with their customers on a personal level. While early-on ad campaigns reached into radio stations and tv channels to reach the customers during their leisure time, today’s business are by far the most fortunate because the 2015 customer is constantly able to be contacted! Through the smart phone kept on their person, or through multiple social media networks accessed several times a day, modern consumers are connected to technology almost incessantly. So why integrate social media marketing into your marketing campaign? Because it’s a win-win! A few things your business will gain from social media marketing are increased exposure, increased traffic, developed and loyal fans, improved search ranking, and lower marketing expenses (Bendror). Social media helps customers find your brand easily, express their knowledge and opinions, and share with their friends. Once the word is out, a “ripple effect” will take pace as each customer’s network is reached and informed of your brand. Through social media, the conversation opens between your company and your target market so that together you can build a mutually beneficial community.

This month, we’ll be sharing our tips on B2B and B2C marketing through social – stay tuned!

Looking Good Online: How to manage your reputation effectively


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In 2014, having a store front or even a website isn’t enough anymore. Competition is at an all time high as customers have access to thousands of reviews and options at their fingertips. So how can you make sure you’re reaching your audience through all the noise?

Participate!

Companies must actively participate instead of just posting a website and waiting for traffic to come by itself. By using Google or social media sites to get alerts when individuals or organizations mention your name, you have the opportunity to thank users who post positive feedback and to try to address negative feedback in a constructive, public way.

Managing search engine results is vital to looking good online. Encourage users to go online and rate your services or share a testimonial once they have used your products and services.

Your online presence is like an ongoing resume; it doesn’t go away, so make sure it looks presentable and represents your current image. If you have different goals than when you first started out, or some posts aren’t relevant to the direction your brand has taken, don’t be afraid to remove them. It’s the quality of your content that counts – not the quantity!

And of course, you know you look good when you look in the mirror. So check your website! If you want a modern, easy-to-use website with all the perks of a strategy team, look no further than our partner, Creativate!

How to Keep Your Customers Pinterested: Top 5 Tips for Pinterest and Small Business


Keep Interest in your Pinterest

Welcome to the world of social media – constantly changing and forever the link to potential clients. The newest trend comes with a new take on an old concept. Pinterest is the board-making, pin-posting site where you can collect all the things that inspire you and capture your imagination in one place.

 

Much like the common cork board, one “pins,” or places, a link to an article, blog, website or product so that he or she can access it at a later point.

 

A Pin Is Worth a Thousand Words

If you have an interesting product or concept to share, make sure to capture it or pull from a photo site to make the cover of your pin eye-catching. Since the customer, known as the “pinner,” will be scrolling through thousands of pins, it is essential that the picture on your pin is interesting, different, and representative of what the link is for.

 

Open the Door

A great aspect of Pinterest is the ability of a pinner to contribute to community boards. Having an open board will increase customer involvement and make your customers feel appreciated. One idea is to have pinners post feedback on your product/service, or to submit a design for a contest.

 

What’s Ours is Yours

Social Media is all about relating to your customers on a personal level. If there is something that interests your company as a whole, like happenings in your city, DIY projects, or good summer books – post it! Chances are there are plenty of people who share your interest and who will follow your boards for more information, thus exposing them to your brand.

 

Keep it Classy

Just like any other social media, people go to Pinterest to relax, learn and communicate. While shopping is inevitable online, don’t crowd every social media platform with ads – there’s enough at the bottom of Candy Crush and Pandora for a lifetime. If you do want to occasionally pin an ad, make it visually attractive, and entice the customer to visit your website for more information.

 

Stay in the Loop

Just like your print campaign should lead people to your website, your Pinterest posts should too. Pin a fancy picture of a business executive and link it to your blog about professional business practices. It all goes back to how “findable” you are online, and Pinterest is just another way to drive customers to your website and company.

So You Want to Be #Instafamous?


Instagram Famous

Do you have a product? Employee of the Month? New Service Project?

Your customers want to know!

 

If your business has considered using Instagram for social media posting, consider these benefits of the booming photo app.

 

With Instagram, your customers can “window shop,” without actually coming into the store. If you have a “hot buy” deal, or a “new arrival,” posting a picture to the app will allow your customers to see something of interest when they might not have been expecting to be shopping at all. Consider using a hash tag for promotional codes for your website, or providing exclusive offers to your Insta-followers as a special thanks for following your company.

 

Customers love a business they can trust. Through Instagram, you can take your followers behind the scenes to see your shop, your latest design, upcoming promotions, or new employees. This is a great way to let the customers see the ins-and-outs of your business as well as a snapshot of the culture you’ve created. Who knows? Maybe your posts will inspire a new worker to apply at your fun-loving establishment.

 

For best results using Instagram, establish a flexible posting schedule. If you post every day, followers might get overwhelmed with too much content – after all, their feed is for their friends and interests, not ads. So don’t forget to keep it interesting! Instead of running sale after sale, share something riveting in your industry or an event happening locally. Your followers will thank you.

 

Why the ALS Challenge Works

by IMPadmin in Social Media Comments: 0

ALS Association Ice Bucket Challenge
By now, many of you have probably not only heard of the Ice Bucket Challenge, but you’ve taken it. This is the perfect example of social media marketing making an impact – in this case, raising over $13M more in donations for the ALS Association from 8/1 – 8/15 than in the same period last year (just $1.7M).
There’s a lot to learn from this campaign that you can apply to your social media efforts:
1.) Keep your campaign simple. In this case, it’s either donate or pour a bucket of ice water over your head within 24 hours of being challenged!
2.) Encourage others to pass it along. The IBC is viral by design: once you do it, you must challenge multiple others to do so.
3.) Make it fun!
Now, you likely don’t have a wonderful cause behind your campaigns – which is also a huge reason why the IBC has been successful. But the three simple rules above can get you some momentum. So can Creativate! Drop us a line if you’re interested in putting some excitement into your social media presence!

Is Twitter Right for Your Business?


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While millions of people tweet, retweet, share and star on the popular social media network daily, Twitter might not be the best platform for all businesses. To decide if Twitter is right for your business, consider whom you want to connect with. Of course “people” are on twitter, but are those the people you want to reach? And if so, is that the best way to communicate your message to your audience?

A great way to find out if Twitter is of interest to your audience is to ask existing clients or to post polls on your Facebook page, if it has a dedicated following. There are also multiple analytic software systems that can tell how much traffic is directly from twitter; if those numbers are impressive, you’ve got some tweeting to do!

So why consider Twitter? Customers are more likely to tag your industry, company or product on twitter in admiration or discontent than any other site. You can use these posts to your advantage to see how your audience really perceives you. Also, if competitors have great Twitter feeds, learn from them! What are their customers interested in? Can you provide a service that a competitor cannot, and vice-versa?

The beauty of Twitter for business is its unhindered view to all the talk about your industry. If you find that Twitter might be beneficial for your business, don’t just watch the feed – join the fun!

Facebook Facelift for Your Business


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According to Facebook itself, using the most popular social network for your business will make you:

  • more discoverable by the people who search for you,
  • more connected to the customers who like and interact with your page,
  • more timely so followers can expect regular posts or sales
  • and more insightful so you can monitor your social media results quickly and easily.

So let’s get started! Whether you are building a Facebook page for your company for the first time, or just need to revitalize your efforts, consider these questions to build a better page for you and your clients:

  1. Who is my target market?
  2. What are the demographics I’d like to focus on?
  3. How can I use my page to help the customers?
  4. Should I be posting sales or informative links?

Every Facebook page is different, and each business should make the customer the focal point of the page. For best results, always stay active with posts and communication. The beauty of social media is quick, direct interaction with your customers, so use it as often as possible! This includes running contests, answering questions, and directing disgruntled customers to customer service. Remember, consistency is key with posting so you can establish reliability, and definitely don’t forget to use the convenient Facebook Analytics to track your progress and set new benchmarks.

Happy Posting!