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3 Ways to Use Instagram to Grow Your Business


If your business has considered using Instagram for social media posting, consider these benefits of the booming photo app:

  1. If you have a “hot buy” deal, or a “new arrival,” posting a picture to the app will allow your customers to see something of interest when they might not have been expecting to be shopping at all.
  2. Consider using a hash tag for promotional codes for your website, or providing exclusive offers to your Insta-followers as a special thanks for following your company.
  3. Take your followers behind the scenes to see your shop, your latest design, upcoming promotions, or new employees. This is a great way to let the customers see the ins-and-outs of your business as well as a snapshot of the culture you’ve created. Who knows? Maybe your posts will inspire a new worker to apply at your fun-loving establishment.

For best results using Instagram, establish a flexible posting schedule. If you post every day, followers might get overwhelmed with too much content – after all, their feed is for their friends and interests, not ads.

So don’t forget to keep it interesting! Instead of running sale after sale, share something riveting in your industry or an event happening locally. Your followers will thank you.

3 Ways to Determine if Twitter Right for Your Business


While millions of people tweet, retweet, share and star on the popular social media network daily, Twitter might not be the best platform for all businesses. To decide if Twitter is right for your business:

  • Talk to your customers and ask what social networks they use most.
  • Run the numbers – check out this great article on social media demographics*. For example, if your demographic is Baby Boomers, Twitter may not be for you.
  • Check some hashtags – for example, if you’re in the cookie business, try a few different combos to see if your competition or customers are out there (e.g., #cookies, #holidaycookies, #sweets, etc.)

The beauty of Twitter for business is its unhindered view to all the talk about your industry. If you find that Twitter might be beneficial for your business, don’t just watch the feed – join the fun!


Four Questions for Facebook Effectiveness


Whether you are building a Facebook page for your company for the first time, or just need to revitalize your efforts, consider these questions to build a better page for you and your clients:

  • Who is my target market?
  • What are the demographics I’d like to focus on?
  • How can I use my page to help the customers?
  • Should I be posting sales/promotions, or informative links? Or both?

For best results, always stay active with posts and communication. This includes running contests, answering questions, and directing disgruntled customers to customer service. Consistency is key with posting so you can establish reliability and fresh content.

Happy Posting!

Keeping Consistency Across Platforms


Excited for Thanksgiving? We are too! We love our country and want to celebrate the way it started – but let’s be real.

We’re all in it for the food. Potlucks are great, but when it comes to brand management, it all needs to come from the same kitchen! So how can you leave the best taste in your customers’ mouths? Keep it consistent!

Many different platforms are great for any company because they appeal to different customers and allow you to communicate with your audience in unique ways. The entire effort of branding is to get the consumer to associate your brand with an idea, a theme, a product, or a quality that is most essential to your identity.

Keeping a brand consistent can mean using the same colors wherever your logo is posted, or developing a marketing campaign that spans across all platforms, such as a spokesperson or a cartoon character the audience can relate to. Many companies are establishing exact fonts and colors to be used, even internally, so that the brand is represented properly whenever it is seen.

More abstract but equally as pertinent is the culture you emit. Is your brand professional? Fun? Imaginative? Eco-friendly? Whatever you want people to remember about your brand, it is important to get that message across and stick with it.

Need advice on brand management? We’ve got you covered.

Why Brand Consistency is Important

Consistent Brand

Consistent branding gets your message across in a clear, concise manner without confusing customers.  The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Want to differ yourself from competition? When you solidify your image, your audience will learn to associate your products or service with a certain standard they expect from your company. Your brand builds personality for consumers to relate to, and the more people can identify with your brand, the more likely they are to continue supporting your company.

Not only does a cohesive image make your company look professional, but it also allows customers to identify with your brand, which represents your service, products, culture, and over all goals. Whether your business is brand new or is considering a brand re-vamp, keeping consistency through your brand is essential in today’s market place.
We’re Creativate – an innovative, intentionally disruptive, media- and marketing-loving group of individuals who together bring vastly different (but complimentary) backgrounds to the table. We are visionaries, graphic designers, webmasters, bloggers, social media and SEO experts, strategy geniuses, advertisers, and just general smarty pants people based in Charlotte, NC. We provide services such as Auditing, Competitive Analysis, Marketing Research and Strategic Development, and much, much, more!