Blogs allow your followers to see a different side of your company. Maybe your company is interested in outreach in the community and you have a blog for service projects in the area, or perhaps your company wants to educate readers about changes in the industry and why it’s important to stay informed. Whatever the purpose of your blog is, it gives customers a sense of what you stand for, and a little insight into the culture of the company.
Spiders, also known as robots or crawlers, are handy little programs that visit webpages and read through the content and hyperlinks to locate and index websites for search engines. Their name comes from the way that they can span across a large section of the web at the same time by jumping from link to link. Using a blog on your website can actually help to increase your search engine results because spiders will use the links to document the site.
You can also use blogs to highlight different products or services that they might not otherwise know about or consider. This is a great way to call to light new products, new partnerships with organizations, or just to update clients about a new direction your business is taking.