While millions of people tweet, retweet, share and star on the popular social media network daily, Twitter might not be the best platform for all businesses. To decide if Twitter is right for your business:
- Talk to your customers and ask what social networks they use most.
- Run the numbers – check out this great article on social media demographics*. For example, if your demographic is Baby Boomers, Twitter may not be for you.
- Check some hashtags – for example, if you’re in the cookie business, try a few different combos to see if your competition or customers are out there (e.g., #cookies, #holidaycookies, #sweets, etc.)
The beauty of Twitter for business is its unhindered view to all the talk about your industry. If you find that Twitter might be beneficial for your business, don’t just watch the feed – join the fun!